Make Placid
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Project 07 — Platform

A brand platform designed to support a broad family of communications while retaining a recognizable point of view.

Angular glass facade disappearing into white sky
Black-and-white film by Mike Mills for The National.
Night street with a seated figure, dog, and passing traffic
Studio portrait against a pale background
Manhattan Bridge framed by buildings in Brooklyn
Selected application from the platform.
Downtown towers rising along an empty street
Skyscrapers viewed from the street in heavy fog