Caterpillar

A coordinated reporting system across two formats

Role: Report design lead
Mandate: Unify annual and sustainability reporting without flattening their different purposes
Scale: Two report formats across 2024 and 2025
Outcome: Established an editorial system that evolved from bold centennial expression to a more technical, future-facing voice

For Caterpillar’s 2024 and 2025 annual and sustainability reports, I developed and evolved a coordinated editorial system across two very different formats. The annual report distilled performance, strategy, and shareholder information into a concise portrait section leading into the 10-K; the sustainability report extended the same voice across goals, customer solutions, operations, people, governance, and detailed ESG disclosures.

Compared with 2023, the 2024 redesign moved away from a more conventional hexagon-led corporate template toward a bolder editorial expression: oversized typography, decisive yellow-and-black fields, clearer navigation, and more varied relationships between photography, data, and narrative. In 2025, the system became more technical and future-facing, using linework, spatial framing, and a lighter typographic voice to connect Caterpillar’s centennial with its next generation of products, strategy, and sustainability performance.

Caterpillar wheel loader transitioning from photograph to technical line rendering

2024 Annual Report — The cover and corporate profile established a bolder editorial system built around scale, clarity, and Caterpillar yellow.

Supporting a Circular Economy page from Caterpillar’s 2024 Sustainability Report — 2024 Sustainability Report — Circularity became a clear process story, combining lifecycle explanation, photography, and six remanufacturing stages.

Cover and corporate overview pages from Caterpillar’s 2025 Annual Report — 2025 Annual Report — Technical linework and spatial overlays introduced a more future-facing expression for Caterpillar’s centennial year.

Celebrating 100 Years and Evolving Our Strategy pages from Caterpillar’s 2025 Annual Report — 2025 Annual Report — Centennial history and the refreshed enterprise strategy were connected through a shared system of photography, linework, and diagrams.

Cover of Caterpillar’s 2025 Sustainability Report, combining a wheel loader photograph with a technical line rendering — 2025 Sustainability Report — The evolved system brought product engineering, environmental context, and digital transformation into a single cover image.

Supporting a Circular Economy spread from Caterpillar’s 2025 Sustainability Report — 2025 Sustainability Report — Circular economy reporting paired key impact measures with a complete product lifecycle diagram.

Responsible Governance section opener from Caterpillar’s 2025 Sustainability Report — 2025 Sustainability Report — Section architecture used cinematic photography and dark technical fields to create clear shifts in pace.