About & contact

Creative and design leader

I help complex organizations make themselves clearer, then build the teams and systems that make that clarity last. Across brand systems, campaigns, digital products, editorial experiences, and enterprise communications, I lead multidisciplinary work that turns complexity into clear creative direction and coherent experiences.

Johnson & Johnson project thumbnailJohnson & JohnsonEnterprise brand leadership and identity transformationT Magazine campaign portrait with an oversized white TThe New York TimesBrand systems, motion, and subscription growthNPR One logoNPRLead design for NPR’s tablet experienceOversized white typography wrapping around a yellow corner in Synchrony’s headquartersSynchronyEnterprise brand systems and internal cultureIBM Watson interface asking, Hi, how can I help?IBMEnterprise storytelling and motion systemsA man and woman facing each other in the finished Glenmede campaign filmGlenmedeCustom campaign imagery and broadcastMacro fern detail from the Las Vegas Sands ESG report coverLas Vegas SandsTwo editorial directions for global ESG reportingTwo workers walking through the Baldy Mesa solar and storage project in Adelanto, CaliforniaAmazonA clearer editorial system for global sustainability reportingNYT Insider wordmarkNYT InsiderEditorial identity and subscriber experience

Independent systems

Alongside enterprise work, I design and build focused tools and publishing systems. Keypad Idea explores how physical controls could make AI-assisted work more deliberate; Keepinghaus is taking shape as a durable content system for several distinct public sites. Make Placid and Write Placid remain the complementary publishing foundations behind this portfolio and Thinkinghaus, while kDrive Connector, Trackinghaus, and Photo Updater extend the same interest into file access, publishing analytics, and image-update workflows.

Keypad Idea

A 26-key interaction study for making recurring AI-assisted work more deliberate, inspectable, and reversible.

Keepinghaus

A public-facing, Markdown-canonical content system intended to power thinking.haus, maxpfennig.haus, feeding.haus, and keeping.haus, with the private working studio at deep.keeping.haus. The studio is functional; multi-site adapters, authentication, and parts of the publication architecture remain in progress.

kDrive Connector

Open-source infrastructure for secure, natural read/write access to Infomaniak kDrive.

Make Placid

The visual, project-led half of a shared publishing foundation built before, then adapted into, this portfolio.

Write Placid

The writing and editorial half of the shared foundation built before, then adapted into, Thinkinghaus.

Trackinghaus

Privacy-minded weekly analytics for independent publishing.

Photo Updater

A small internal tool for replacing portfolio images and preparing the updated files for the site.