Holland & Knight

Visual identity expansion and system design

For Holland & Knight, I developed a flexible visual system around the firm’s established logo and wordmark. A new radiating-line pattern, expanded color palette, typography, photography direction, and layout principles gave the identity greater distinction while preserving the clarity and credibility expected of a global law firm.

I translated the system into the tools people used every day—design exhibits, presentations, advertising, digital and social communications, newsletters, invitations, stationery, and promotional materials—creating a coherent foundation for both formal and expressive applications.

The system expanded the firm’s established identity into a recognizable visual language across print, digital, and communications.

Development of the Holland & Knight radiating line pattern — A radiating-line pattern introduced movement and flexibility without changing the established logo or wordmark.

Holland & Knight primary and secondary color palette — An expanded blue palette created contrast and range while preserving the firm’s established authority.

Holland & Knight photography direction featuring lawyers in collaborative settings — Photography direction balanced confidence and collaboration with a distinctive graphic overlay.

Holland & Knight portrait photography paired with geometric artwork — Geometric artwork gave portrait photography a distinctive spatial context.

The visual language was documented as a working toolkit rather than a collection of isolated applications.

Holland & Knight stationery, folders, notebooks, and business documents — Core business applications established consistency across stationery, documents, and everyday communications.

Holland & Knight business cards using the blue radiating pattern

Overview of the Holland & Knight presentation template system — A modular presentation system supported narrative storytelling, credentials, data, timelines, and team profiles.

Holland & Knight social media and digital communication templates — Shared principles created continuity across social, video, newsletters, invitations, and platform-specific content.

Holland & Knight Aircraft Finance Team publication spread — Editorial templates gave practice groups room for specialized content while retaining a shared identity.

Holland & Knight branded mugs — The visual language remained recognizable across informal and promotional touchpoints.