Holland & Knight

Visual identity expansion and system design

Role: Visual identity and system design
Mandate: Expand an established identity without sacrificing the firm’s clarity and credibility
Scale: Print, digital, presentations, publications, stationery, and promotional applications
Outcome: Created a coherent foundation for both formal and expressive brand applications

For Holland & Knight, I developed a flexible visual system around the firm’s established logo and wordmark. A new radiating-line pattern, expanded color palette, typography, photography direction, and layout principles gave the identity greater distinction while preserving the clarity and credibility expected of a global law firm.

I translated the system into the tools people used every day—design exhibits, presentations, advertising, digital and social communications, newsletters, invitations, stationery, and promotional materials—creating a coherent foundation for both formal and expressive applications.

Holland & Knight business cards using the blue radiating pattern

Development of the Holland & Knight radiating line pattern — A radiating-line pattern introduced movement and flexibility without changing the established logo or wordmark.

Holland & Knight photography direction featuring lawyers in collaborative settings — Photography direction balanced confidence and collaboration with a distinctive graphic overlay.

The system expanded the firm’s established identity into a recognizable visual language across print, digital, and communications.

Overview of the Holland & Knight presentation template system — A modular presentation system supported narrative storytelling, credentials, data, timelines, and team profiles.

Holland & Knight social media and digital communication templates — Shared principles created continuity across social, video, newsletters, invitations, and platform-specific content.

Holland & Knight Aircraft Finance Team publication spread — Editorial templates gave practice groups room for specialized content while retaining a shared identity.