IBM

At VSA Partners, I served as Executive Creative Director for IBM, setting creative strategy and directing multidisciplinary teams across enterprise communications, digital products, motion, and live experiences. The work turned complex organizational and technology initiatives into clear narratives and useful tools—helping IBMers understand, adopt, and act on new ideas. Alongside directing the broader account, I contributed directly to the concept and development of several motion pieces shown here.

The evidence here represents two distinct levels of ownership: creative leadership across the broader IBM account, and direct concept and development work on selected motion pieces. The range of artifacts demonstrates the scope of the account; it should not be read as a claim of sole authorship for every execution.