IBM

Enterprise communications, digital products, motion, and live experiences

At VSA Partners, I served as Executive Creative Director for IBM, setting creative strategy and directing multidisciplinary teams across enterprise communications, digital products, motion, and live experiences. The work turned complex organizational and technology initiatives into clear narratives and useful tools—helping IBMers understand, adopt, and act on new ideas. Alongside directing the broader account, I contributed directly to the concept and development of several motion pieces shown here.

IBM network sphere drawn in white lines against a blue field — Enterprise narratives in motion made complex operating models and organizational change easier to understand and act on.

Storm system over water used in an IBM resilience and operations story

IBM operations interface mapping service routes during a hurricane

Global IBM network diagram connecting people and decisions across regions — Motion connected people, tools, information, and decisions in concise visual systems rather than specialist diagrams.

Best of IBM 2017 Hawaii identity across posters, passes, and environmental graphics — Best of IBM paired a Hawaii-specific identity with a flexible system for environmental graphics and attendee communications.

Best of IBM mobile event experience shown across four phone screens

Hawaii-inspired illustration set for Best of IBM

IBM 100 percent incentive program travel communications — IBM 100% extended a second recognition program across destination-led communications and a cohesive attendee experience.

IBM 100 percent mobile experience shown across four phone screens

YourIBM motion frame showing a laptop surrounded by employee tools and services — YourIBM introduced a personalized gateway to tools, content, services, and company information.

BluePages motion frame visualizing an interconnected employee network — BluePages reframed an enterprise directory as a connected resource for finding colleagues, expertise, and information.

Watson-enabled interface opening with the prompt Hi, how can I help — A Watson-enabled prototype helped executives move from a complex research base to patterns, relationships, and potential acquisition targets.

Watson decision interface organizing research into color-coded industry categories

Watson decision interface mapping relationships within medical imaging

IBM Watson decision experience demonstrated during a live executive presentation — The interaction model carried into a live executive presentation, linking strategy, interface, and stage experience.