NPR
Designing NPR for iPad
- Role
- Lead designer for NPR for iPad
- Mandate
- Redesign NPR’s tablet experience as an in-house product
- Scale
- In-house collaboration across strategy, user experience, design, development, and project management
- Outcome
- Surpassed 1.7 million downloads following launch
NPR for iPad reimagined how audiences could browse, read, and listen to NPR’s journalism on a tablet.
This in-house redesign brought strategy, user experience, design, development, and project management together around one tablet experience. NPR publishes a wide range of stories, programs, stations, streams, and podcasts; the interface needed to make that breadth intuitive without competing with the journalism.
As lead designer, I helped shape a gesture-rich, visually driven system organized around card-based discovery, integrated reading and listening, program browsing, bookmarking, and station search.
The product surpassed 1.7 million downloads following launch.
