Johnson & Johnson
Enterprise brand leadership, systems, and transformation
- Role
- Corporate brand design lead
- Mandate
- Build and govern the corporate brand system across a complex global organization
- Scale
- Five-person design team, extended team of twelve, global enterprise
- Outcome
- Established shared brand standards and helped lead the transition to a new global identity
At Johnson & Johnson, I led corporate brand design across governance, communications, digital, environments, and motion, directing a five-person team with an extended team of twelve.
In anticipation of the Consumer Health separation, the identity needed to represent the company Johnson & Johnson was becoming. I defined the transformation need, wrote the partner brief and RFP, helped select Wolff Olins, then led the internal design partnership and enterprise adoption. The agency authored the identity; my role was to turn it into a durable system for a newly unified master brand.
